Hello and welcome to exampundit. Here is a set of Marketing Quiz for IBPS SO Marketing Officer Professional Knowledge 2017-18.  
  1. What is price skimming?
(a) Setting an initially – high price which falls as competitors enter the market. (b) Setting a high price which consumers perceive as indicating high quality. (c) Setting a low price to “Skim off” a large number of consumers. (d) None of the above [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: A [/su_spoiler]  
  1. Setting a price below that of the competition is called:
(a) Skimming (b) competitive pricing (c) Penetration pricing (d) Guerilla pricing [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: C [/su_spoiler]  
  1. An increasingly large number of firms are changing their organizational focus from ________________ to  ________________.
(a) Product management; functional management. (b) Brand management; Customer relationship management. (c) Global management; Regional management. (d) Product management; Territory management. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: B [/su_spoiler]  
  1. Some companies are now switching from being solely product‐ centered to being more ________________  centered.
(a) Competency (b) Marketing (c) Sales (d) Customer segment. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: D [/su_spoiler]    
  1. “The concept of marketing mix was developed by ________________.
(a) N.H.Borden (b) Philip Katter (c) W.Anderson (d) Stanton. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: A [/su_spoiler]    
  1. Modern marketing begins and ends with the ________________.
(a) Sales (b) Products (c) Customers (d) Price. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: C [/su_spoiler]    
  1. In selling concept, maximization of profit of the firm is done through ________________.
(a) Sales volume (b) Increasing production (c) quality (d) Services. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: A [/su_spoiler]    
  1. ________________ segmentation classifies consumers on the basis of age, gender, income and occupation.
(a) Geographic (b) Behavioral (c) Psychological (d) Demographic. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: D [/su_spoiler]    
  1. ________________ environment consists of the factors like inflation rate, interest rate, and unemployment.
(a) Geographic (b) Economic (c) Demographic. (d) Technological. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: B [/su_spoiler]    
  1. Marketing is a ________________ function of transferring goods from producers to consumers.
(a) Systematic (b) Commercial (c) Management (d) Economic. [su_spoiler title="Answer" style="fancy" icon="arrow-circle-1"] Option: B [/su_spoiler]   You can check the previous quiz from here. Regards Team EP