Hello and welcome to exampundit. Here is a set of Marketing Quiz for IBPS SO Marketing Officer Professional Knowledge 2017-18.
- What is price skimming?
(a) Setting an initially – high price which falls as competitors enter the market.
(b) Setting a high price which consumers perceive as indicating high quality.
(c) Setting a low price to “Skim off” a large number of consumers.
(d) None of the above
- Setting a price below that of the competition is called:
(a) Skimming
(b) competitive pricing
(c) Penetration pricing
(d) Guerilla pricing
- An increasingly large number of firms are changing their organizational focus from ________________ to ________________.
(a) Product management; functional management.
(b) Brand management; Customer relationship management.
(c) Global management; Regional management.
(d) Product management; Territory management.
- Some companies are now switching from being solely product‐ centered to being more ________________ centered.
(a) Competency
(b) Marketing
(c) Sales
(d) Customer segment.
- “The concept of marketing mix was developed by ________________.
(a) N.H.Borden
(b) Philip Katter
(c) W.Anderson
(d) Stanton.
- Modern marketing begins and ends with the ________________.
(a) Sales
(b) Products
(c) Customers
(d) Price.
- In selling concept, maximization of profit of the firm is done through ________________.
(a) Sales volume
(b) Increasing production
(c) quality
(d) Services.
- ________________ segmentation classifies consumers on the basis of age, gender, income and occupation.
(a) Geographic
(b) Behavioral
(c) Psychological
(d) Demographic.
- ________________ environment consists of the factors like inflation rate, interest rate, and unemployment.
(a) Geographic
(b) Economic
(c) Demographic.
(d) Technological.
- Marketing is a ________________ function of transferring goods from producers to consumers.
(a) Systematic
(b) Commercial
(c) Management
(d) Economic.
You can check the previous quiz from here.
Regards
Team EP
