1.  The performance of sales person depends on
(a) ability and willingness of the salesperson 
(b) incentive paid
(c) size of the sales team
(d) team leader’s attitude
(e) his aggressive nature



2.  Online advertising uses 
(a) Internet   
(b) world wide web
(c) Both ‘a’ and ‘b’  
(d) radio
(e) TV



3.  When a product or brand is embedded in entertainment and media then it is known as
(a) Internet    
(b) world wide web
(c) Both ‘a’ and ‘b’  
(d) radio
(e) TV




4.  Advertising is a major promotion mix ingredient that is a
(a) non-paid form of non-personal communication
(b) non-paid form of personal communication
(c) paid form of personal communication
(d) paid form of non-personal communication
(e) none of the above




5.  Which of the following is the means of bank advertising
(a) newspaper of magazine
(b) poster   
(c) Internet
(d) television   
(e) All of the above



6.  Which is the best means of bank advertising?
(a) circular    
(b) sky advertising
(c) satisfied bank customer
(d) Bank employee or their manager
(e) All of the above



7.  Advertisements is a type of
(a) direct marketing 
(b) service marketing
(c) indirect marketing  
(d) internet banking
(e) internal banking



8.  Advertisements are required for
(a) boosting the production levels
(b) motivating the employees
(c) boosting the sales 
(d) All of the above
(e) None of the above




9.  Digital marketing is the same is the same as
(a) online marketing 
(b) cross selling
(c) road-show    
(d) website designing
(e) door- to-door marketing




10.  Which of the following includes the stage of personal selling?
(a) prospecting    
 (b) Marking first contact
(c) sales call   
(d) objection handling
(e) All of these



11.  The last stage of personal selling is
(a) making the first contact
(b) closing the sale
(c) prospecting
(d) sales call
(e) None of the above



12.  In order to qualify the prospects, one needs  to
(a) plan a sales approach
(b) determine the products meeting the need
(c) rank the above
(d) All of the above
(e) None of the above



13.  Making the first contact can be done through  
(a) e-mail      
(b) telephone
(c) letter     
(d) All of these
(e) None of these



14.  Personal selling facilitates the process of 
(a) production   
(b) distribution
(c) consumption   
(d) All of these
(e) None of these



15.  Personal selling is a ________ Communication.
(a) one way   
(b) two way
(c) single way    
(d) many to one way
(e) None of above



16.  Which of the following is the quality of a good salesperson ?
(a) Impressive personality 
(b) Good behavior
(c) persistence   
(d) sound health
(e) All of the above



17.  In sales conversion means
(a) design new product
(b) convert buyer into a seller
(c) convert seller into a buyer
(d) convert a prospective to a buyer
(e) religious conversion





18.  Meaning of cross selling is
(a) city-city selling   
(b) selling with cross face
(c) sales with crossed fingers
(d) selling to existing customers  
(e) cold calling





19. The sales process begins with
(a) customer identification
(b) lead generation 
(c) sales presentation
(d) sales closure    
(e) sales meet





20.  Lead generation can be resorted to by browsing
(a) telephone directories
(b) Yellow pages   
(c) internet sites
(d) list of existing customers
(e) All of the above