1. A target marketing is
(a) entire country
(b) entire city
(c) entire globe
(d) that which consists of customers who need to the identified product
(e) All of the above




2. Marketing information means
(a) Knowledge level of marketing staff
(b) information about marketing staff
(c) information regarding share market
(d) Knowledge of related markets
(e) All of the above



3. Market research is necessary for
(a) making proper marketing decisions
(b) choosing the right products
(c) selecting the right sales persons
(d) All of the above
(e) None of the above



4. Market plan is a
(a) Selling process
(b) year-end-budget
(c) calendar
(d) business document for marketing strategies
(e) All of the above



5. A marketing plan is necessary for
(a) having a focused approach to marketing
(b) to decide marketing strategies
(c) to decide product strategies
(d) to decide advertising strategies
(e) All of the above



6. Marketing plans are used for
(a) doing research by marketing students
(b) planning department
(c) purchase of consumable items from retail outlets
(d) All of the above
(e) None of the above




7. Good marketing strategy envisages good and proper
(a) product distribution
(b) networking of branches
(c) high pricing
(d) placement of counter staff
(e) relationship management




8. What is the full form of 'PIN'?
(a) Personal identification number
(b) pull-in-Net
(c) push-in-net
(d) Personal Input Number
(e) None of the above



9. Which is the online services of bank?
(a) Imobile
(b) Mobile Banking funds Transfer
(c) Shopping
(d) WOW shopping
(e) All of the above



10. Which of the following is not a channel for bank marketing?
(a) Telemarketing
(b) Internet banking
(c) Mobile Banking
(d) Advertisement
(e) None of the Above




11. Online marketing is mostly useful for marketing of
(a) saving accounts
(b) credit cards
(c) home loans
(d) NRI deposits
(e) business accounts




12. What is the USP of saving account?
(a) High rate of interest
(b) Easy operation
(c) Risk transactions
(d) Expensive transactions
(e) Back office facility



13. Bancassurance means
(a) assurance of bank for quality service
(b) assurance for sanction of loans
(c) selling of insurance products by bank
(d) selling credit cards
(e) selling debit cards



14. Bank sell insurance for
(a) increasing deposits
(b) increasing loans
(c) increasing clients
(d) earning more profits
(e) taking over insurance companies




15. Mutual fund business from existing customers can be canvassed by
(a) coercion
(b) cross-selling
(c) internal marketing
(d) outdoor marketing
(e) road-shows




16. Marketing in banks has been necessitated due to
(a) globalization
(b) excess staff
(c) nationalization of bank
(d) complacency among the staff
(e) poor customer service



17. Saving Accounts with zero balance can be opened for
(a) persons below BPL
(b) under financial inclusion scheme
(c) students
(d) as per bank’s policies
(e) None of the above



18. Financial Inclusion means
(a) opening accounts of finance companies
(b) financial Analysis of balance sheet figures
(c) opening accounts of HNIs
(d) opening accounts NRIs
(e) opening accounts of under privileged persons



19. NPA stands for
(a) Not performing Asset
(b) Non performing Asset
(c) Net performing Asset
(d) Net profit Against
(e) Non pure Asset



20. Credit card is issued by
(a) respective bank or any credit authority
(b) customer
(c) anybody
(d) All of these
(e) None of these



Important For: SBI Associates Clerk