1. Customer Relationship
Management (CRM) is managing company’s interaction with
(a) current and future customers
(b) sales team
(c) services team
(d) Direct Selling Associations (DSAs)
(e) None of these
2. The one which is
NOT involved in the growth strategy of a company is
(a) vertical integration
(b) horizontal integration
(c) diversification
(d) intensification
(e) None of these
3. What does lead
generation mean?
(a) Likely source for prospective clients
(b) Tips for selling tactics
(c) Tips for better production
(d) Motivating the sales force
(e) None of these
4. An efficient
marketing style does not require which of the following?
(a) Teamwork
(b) Knowledge of products
(c) Proper planning
(d) Good communication skills
(e) None of the above
5. Which of the
following is NOT a part of the modern style of marketing?
(a) Digital marketing
(b) Tele-marketing
(c) e-commerce
(d) e-mail solicitation
(e) None of these
6. What do you mean
by customization?
(a) Special products to suit each customer
(b) Acquiring more customers
(c) New innovative products
(d) More products per customer
(e) None of these
7. In terms of banking
industry, what does ROA stand for?
(a) Rate of Allocation
(b) Ratio of Assets
(c) Return on Assets
(d) Return on Advances
(e) None of these
8. Marketing can be best
defined as
(a) only selling
(b) to focus only on products or services
(c) meeting human needs profitably
(d) to focus on customers
(e) Only (c) and (d)
9. Identify the only
correct statement among the following.
(a) Marketing is a waste of employees’ time.
(b) Marketing is not required in India due to its vast population.
(c) Only Marketing involves extra work.
(d) Marketing includes promotion, selling, research and
advertising.
(e) None of these
10. What does market
information mean?
(a) Knowledge of customer profile and product mix
(b) Knowledge of shopping malls and super markets
(c) Knowledge of small shops and street markets
(d) Knowledge of various languages
(e) None of these
11. Leads can be best
sourced from
(a) Foreign Customers
(b) Yellow paages
(c) Dictionary
(d) List of vendors
(e) Local supply chains
12. A successful
marketing person requires one of the following qualities:
(a) Empathy
(b) Sympathy
(c) Insistence
(d) Aggressiveness
(e) Pride
13. Innovation in
marketing is the same as
(a) Abbreviation
(b) Communication
(c) Creativity
(d) Aspiration
(e) Research work
14. Market
segmentation can be resorted to by dividing the target group as per
(a) Income levels of customers
(b) Age of the employees
(c) Needs of the salespersons
(d) Marketing skills of the employees
(e) Size of the organisation
15. Post-sales
activities include
(a) Sales presentation
(b) Customer's feedback
(c) Customer identification
(d) Customer's apathy
(e) Product design
16. The 'USP' of a
product denotes the
(a) Usefulness of the product
(b) Drawbacks of a Product
(c) Main Functions
(d) Number of allied products available
(e) High selling features of a product
17. The competitive
position of a company can be improved by
(a) Increasing the selling price
(b) Reducing the margin
(c) Ignoring competitors
(d) Increasing the cost price
(e) Understanding and fulfilling customers' needs
18. Value-added
services means
(a) Low-cost products
(b) High-cost products
(c) At-par services
(d) Additional services for the same cost
(e) Giving discounts
19. The target market
for Debit Cards is
(a) All existing account-holders
(b) All agriculturists
(c) All DSAs
(d) All vendors
(e) All Outsourced agents
20. A good Brand can
be built up by way of
(a) Customer Grievances
(b) Break-down of IT support
(c) Old age
(d) Large number of products
(e) Consistent offering of good services
Regards
Team ExamPundit
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Books For 2015 Banking/Insurance Exams
