Hello and welcome to ExamPundit. Here is another set of Marketing Quiz for SBI PO


1. Traditional marketing style involves
(a) Telemarketing
(b) Digital Marketing
(c) Indirect Marketing
(d) Direct Marketing
(e) None of these




2. In marketing POS _____.
(a) Preparation for Sales
(b) Point of Superiority
(c) Point of Sales
(d) Primary Outlook of Salesmen
(e) Position of Sales




3. Niche Market means a _____.
(a) free market
(b) social market
(c) equity market
(d) capital market
(e) specified market for a target group




4. Qualities essential in good marketing are ____.
(a) aggressiveness
(b) pushy
(c) perseverance
(d) politeness
(e) Only (c) and (d)




5. Market Research is needed for
(a) deciding market area
(b) deciding the right product
(c) making proper marketing decisions
(d) deciding sales timings
(e) All of these




6. Marketing communication has the objective of _____.
(a) Building awareness
(b) Stimulating action
(c) Both [a] and [b]
(d) Selling goods
(e) None of the above



7. Power in marketing channels is now with _____ ?
(a) Distributor
(b) Manufacturer
(c) Retailer
(d) Wholesaler
(e) Consumer



8. If Marketing is done effectively, _____ is not required
(a) Advertisment
(b) Pubilicity
(c) Market Research
(d) Market Segmentation
(e) None of these



9. Relationship Marketing is useful for
(a) trade between relatives
(b) trade between sister concerns
(c) cross-selling of products
(d) preparing a list of relatives
(e) There is no such term as Relationship Marketing




10. Networking helps in marking Marketing Function
(a) a difficult task
(b) a laborious task
(c) an easier task
(d) Networking is worthless in Marketing
(e) Networking has a partial role



11. A DSA helps in _____ .
(a) Boosting direct sales
(b) Boosting sales through internet
(c) Strong Indirect Marketing
(d) Effective Telemaketing
(e) All of these



12. Mark the incorrect statement
(a) marketing has no relevance for public sector banks
(b) marketing has no relevance in Private Sector Banks
(c) marketing has no relevance in Foreign Banks
(d) All of these
(e) None of these



13. Marketing is required in banks due to
(a) globalisation
(b) computerisation
(c) larger population
(d) government policies
(e) both (a) and (d)



14. Online Marketing is the function of which of the following ?
(a) Purchase Section
(b) Production Department
(c) IT Department
(d) Designs Section
(e) A collective function of all staff




15. Customisation is useful for
(a) Designing customer specific products
(b) Call centres
(c) Publicity
(d) Motivating the staff
(e) Cold calls




16. The key challenge to market-driven strategy is
(a) Selling maximum products
(b) Employing maximum DSAs
(c) Delivering superior value to customers
(d) Being rigid to changes
(e) Adopting short-term vision



17. Effective selling skills depends on
(a) Size of the sales team
(b) Age of the sales team
(c) Peer strength
(d) Knowledge level of the sales team
(e) Educational level of the sales team




18. Generation of sales leads can be improved by
(a) Being very talkative
(b) Increasing personal and professional contacts
(c) Being passive
(d) Engaging Recovery Agents
(e) Product designs
19. A Market Plan is
(a) Performance Appraisal of marketing staff
(b) Company Prospectus
(c) Documented marketing strategies
(d) Business targets
(e) Call centre





20. Marketing channels mean
(a) Delivery objects
(b) Sales targets
(c) Distribution Chanel
(d) Delivery boys
(e) Sales teams





Regards



Team ExamPundit

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