1. A brand name is
one of the elements of the
(a) core product
(b) actual product
(c) augmented product
(d) All the above
(e) None of these
2. A product item can
be best described as a
(a) component of a marketing mix
(b) particular type of brand
(c) specific characteristics of a company’s product
(d) specific version of a product
(e) unit of the marketing mix
3. A group of closely
related product items that are considered to be a unit because of marketing,
technical, or end-use considerations is
a product
(a) category
(b) dimension
(c) extension
(d) line
(e) mix
4. Which among the
following is a non-durable good?
(a) Soap
(b) Car
(c) Colour T.V.
(d) Clothes
(e) None of these
5. Aggressive pricing
is typical during the stage of the product life cycle.
(a) decline
(b) growth
(c) introduction
(d) plateau
(e) stabilisation
6. Administered
prices are prices fixed by the government normally on the basis of ______.
(a) Cost
(b) Margin of profit
(c) Cost plus a stipulated margin of profit
(d) Market forces
(e) None of these
7. A specialty
product
(a) requires minimal effort to purchase
(b) is purchased frequently
(c) requires purchase planning, and the buyer will not
accept substitutes
(d) is generally less expensive than other items in the same
product class
(e) prompts the purchaser to make comparisons among
alternatives
8. What does the
acronym FMCG refer to?
(a) Functional, mid-priced, or compulsory goods
(b) Famous manufacturer’s clothing goods (i.e. designer
labels)
(c) Fast moving consumer goods
(d) Frequent market, consumption goods
(e) None of these
9. In a buying
process the first sage is
(a) Product awareness
(b) Need arousal
(c) Information search
(d) Purchase decision
(e) None of these
10. A prospect means
(a) any customer who walks into the bank
(b) an employee of the bank
(c) a customer who is likely to be interested in bank’s
product or service
(d) a depositor of the bank
(e) a borrower of the bank
11. It is less, expensive for a firm to keep an existing
customer than to find a new one. This; is one reason why a firm’s own personnel
play a key role in delivering and maintain customer satisfaction. Personnel are
one of the elements in the ______ product.
(a) core
(b) actual
(c) augmented
(d) All the above
(e) None of these
12. A lead means ______.
(a) a prospect who is more likely to avail of the Bank’s
product
(b) a political leader
(c) a religious leader
(d) a bank chairman
(e) None of these
13. A product mix is
best described as:
(a) all products offered by a firm
(b) product, distribution, promotion, and price
(c) all products of a particular type
(d) a group of closely related products
(e) None of these
14. Innovation means
(a) Compensation
(b) inspiration
(c) additional perquisites
(d) implementing new ideas or new methods
(e) None of these
15. A Call means ______.
(a) calling on dealers
(b) calling on bank employees
(c) calling on prospective customers
(d) to make telephone calls
(e) All of the above
16. The rate of sales
growth declines in the ______ stage of the product life cycle.
(a) introduction
(b) growth
(c) maturity
(d) decline
(e) None of these
17. The ______ stage
of the product life cycle, generates most sales revenue for the firm.
(a) introduction
(b) growth
(c) maturity
(d) decline
(e) None of these
18. Firms that use ______
are less likely to damage their reputation if a new product fails.
(a) individual branding
(b) overall family branding
(c) line family branding
(d) brand extension branding
(e) None of these
19. The Traditional
Marketing style involves
(a) Telemarketing
(b) Digital Marketing
(c) Retail Marketing
(d) Direct Marketing
(e) All of these
20. A method, in
which Brand equity measured by comparing difference between the retail price of
the ‘brand’ and the retail price of an
unbranded product in the same category is called __________.
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)
(e) Either (a) nor (b)
Important For: SBI ASSOCIATES CLERK