Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO 2015.


1. Capital market is a market which deals in which one of the following –
(a) Short term funds
(b) Long term funds
(c) Gift-edged securities
(d) All of the above
(e) None of these


2. Sending of promotional item to the client is known as –
(a) Indirect Marketing
(b) Mixed Marketing
(c) Promotional Marketing
(d) Direct Marketing
(e) None of these


3. Incentive to encourage the purchase or sale of a product is known as –
(a) Sales
(b) Product promotion
(c) Sales promotion
(d) Company promotion
(e) None of these



4. The need of Human wants that are backed by Human Power, is known as –
(a) Human Demand
(b) Consumer Demand
(c) Demand
(d) Derived Demand
(e) None of these



5. ____ consist of a few companies producing essentially the same commodity ?
(a) Monopolistic competition
(b) Pure competition
(c) Oligopoly
(d) Pure monopoly
(e) None of these


6. ______ includes medical specialists and legal advisors.
(a) Primary service
(b) Secondary service
(c) Special products
(d) Special service
(e) None of these


7. Distribution mix refers to –
(a) Selection of different distribution channels like distribution –whole seller, retailers-consumer etc.
(b) Selection of sales promotion technique, advertising, sales-promotion, Personal selling etc.
(c) Selection of pre-sales during sales after sales service etc.
(d) All of the above
(e) None of these



8. You watching a movie and find out that a particular brand crops up in it very often. It is an example of
(a) Surrogate advertising
(b) Broadcast advertising
(c) Covert advertising
(d) All of the above
(e) None of these


9. What is the first step of sales process?
(a) Lead generation
(b) Convincing the buyer
(c) Selling the products
(d) Showing a product
(e) None of these


10. SWOT analysis does not contain this.
(a) Strength
(b) Weakness
(c) Opportunity
(d) Talent
(e) None of these



11. What is the meaning of to lead in marketing –
(a) A buyer
(b) A seller
(c) Employee
(d) Employer
(e) None of these


12. What is the meaning of indirect marketing ?
(a) Marketing by non-selling persons
(b) Market survey
(c) Market research
(d) Advertisement
(e) None of these




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