1. What does Bank Marketing mean?
(a) Selling of banks
(b) Buying of banks
(c) Merger of banks
(d) Selling bank's products and services
(e) Selling various items in banks




2. Which of the following is needed for Proper Pricing?
(a) Extra charges for extra services
(b) Levy of VAT
(c) Good customer service
(d) Putting burden on the customer
(e) Service with extra facilities




3. A lead means ___________.
(a) Bank's marketing staff
(b) Training period
(c) Bank's Chairman
(d) Target customer
(e) Monthly Achievement Statement




4. Which of the following trait is ideal for a Sales man’s behavior?
(a) Aggressive
(b) Pushy
(c) Dominance
(d) Polite
(e) Talkative




5. Relationship Selling means ___________
(a) Preparing a list of relatives
(b) Cross-selling
(c) Selling to relatives
(d) Selling to strangers
(e) Telemarketing




6. Which of the following statement(s) is incorrect -
(a) Marketing has no relevance in Public Sector Banks
(b) Marketing has no relevance in Private Sector Banks
(c) Marketing has no relevance in Foreign Banks
(d) All of these
(e) None of these





7. From the below products, choose which product does not need any Marketing?
(a) Sales of Credit/ Debit Cards
(b) Sales of Net Banking
(c) Sales of Corporate Loans
(d) Sales of Retail Loans
(e) None of these




8. In Bank Marketing, What does HNI stands for?
(a) Highly Negative Individual
(b) High Net worth Individual
(c) High Net Worth Indians
(d) Highly Necessary Individual
(e) Both (b) & (c)





9. Which of the following statement(s) is Incorrect?
(a) Marketing is redundant in computerised banks
(b) Marketing is redundant in foreign countries
(c) Marketing is redundant in private establishments
(d) Marketing is redundant in Government establishments
(e) All of these



10. Customer loyalty means ___________
(a) Shifting of customers from one bank to another
(b) Customers banking with one bank exclusively
(c) Customers returning lost items
(d) Customer giving gifts to banks
(e) None




11. A Marketing-Plan is necessary for ___________
(a) Having a focused approach to marketing
(b) To decide marketing strategies
(c) To decide product strategy
(d) To decide advertising strategy
(e) All of these





12. Public Relations is required for ___________
(a) Improving customer service in the company
(b) Improving marketing functions in the company
(c) Better atmosphere in the company
(d) All of these
(e) None of these





13. Which of the following trait is not necessary for Effective Marketing?
(a) Self-motivation
(b) Effective communication skills
(c) Teamwork
(d) Perseverance
(e) Sympathy





14. What does Gift of the gab mean?
(a) Distributing gifts
(b) Collecting garbage
(c) Multi-linguist
(d) Good communication skills
(e) Short-tempered





15. Rural Marketing involves ___________
(a) Selling to farmers and agriculturists
(b) Selling to rural households
(c) Selling to rural industries
(d) Arranging Melas
(e) All of these



Please correct any wrong answers




Books For 2015 Banking/Insurance Exams