IBPS SO 2015 - Marketing Officer Quiz - Set 2

1. Mostly the advertisements belong to which of the following categories?

(a) Advocacy

(b) Comparison

(c)  Informative

(d) Persuasive

2. Sales plan involves

(a) Price of Product and Services

(b) Sales Area

(c)  Determination of Sales Methods

(d) All of these

3. Surgery is an example of

(a) declining demand

(b) latent demand

(c)  negative demand

(d) unwholesome demand

4. Which one is larger in size?

(a) Served market share

(b) Overall market share

(c)  Both of the above are equal

(d) None of these

5. Overall market share is described with four components. Which of the following does the statement percentage of the customers who buy from the company" correspond to?

(a) Customer loyalty

(b) Customer penetration

(c)  Customer selectivity

(d) Price selectivity

6. Which of the following does the definition "Consumers who have interest, income and access to a particular market offering" define?

(a) Available market

(b) Potential market

(c)  Target market

(d) Penetrated market

7. One of the four elements of the MIS is used to collect information, Internal -ad-hoc data refers to which of the following?

(a) Descriptive details help marketers to carry out analysis by disaggregating the data of sales for e.g., discounts and promotional costs

(b) Using the data of customer transactions and associated costs for specific purposes for e.g., change in sales after change in price

(c)  Information on environmental forces such as social, legal, economic and technological

(d) Marketing research carried out to plan a marketing mix (external ad-hoc data and external continuous data)

8. What is the source of information, though present but not developed for the problem in consideration called?

(a) Primary data

(b) Tertiary data

(c)  Secondary data

(d) Quaternary data

9. In which of the following does a person select, organize and interpret sensory stimulation to form a meaning?

(a) Attitude

(b) Learning

(c)  Perception

(d) Motivation

10. According to which of the following aspects of perception, a customer comes across and screens a particular stimulus generated for a market offering?

(a) Selective attention

(b) Selective retention

(c)  Classical conditioning

(d) Selective distortion

11. In which case does the consumer develop thoughts for a product or brand based on one or more choices criteria?

(a) Motivation

(b) Personality

(c)  Lifestyle

(d) Belief

12. The difference between the prospective customer evaluation of all benefits and all the costs of an offering the percieved alternatives is termed as

(a) total customer value

(b) total customer cost

(c)  customer perceived value

(d) none of the above

13. Which of the following drivers of customer equity relates to objective assessment of the market offering utility, based on perception relative to the costs incurred?

(a) Brand equity

(b) Equity value

(c)  Relationship equity

(d) All of the above

14. Which target of marketing strategy did Starbucks follow?

(a) Multi-segment targeting

(b) Undifferentiated targeting

(c)  Concentrated targeting

(d) None of the above

15. Out of the following broad groups of segmentation criteria, which of the following subgroups does not fall under psychographic segmentation?

(a) Personality

(b) Purchase behavior

(c)  Lifestyle

(d) None of the above

16. In case of industrial market segmentation, which of the following subgroup segmentation is not a part of micro segmentation?

(a) Organisational size

(b) Decision making unit

(c)  Choice criteria

(d) Buy class

17. On comparing a business market and a consumer market which of the following holds true?

(a) Business market deals with a large number of buyers.

(b) Suppliers customise their offerings to individual business customer needs.

(c)  Demand for business goods is not derived from the demand for the consumer goods.

(d) The total demand for business goods is not inelastic in nature.

18. In case of supplier selection, which of the following methods states that the customer ranks its preference for alternative market offerings or concepts and value is placed on each attribute?

(a) Compositional approach

(b) Benchmarks

(c)  Conjoint analysis

(d) Importance ratings

19. In which of the following buyer supplier relationships is there a low level of trust, co-operation and interaction?

(a) Co-operative systems

(b) Contracted transaction

(c)  Customer is king

(d) Collaborative

20. Which of the following is also known as natural market segment?

(a) Clustered preferences

(b) Diffused preferences

(c)  Homogenous preferences

(d) None of the above

21. A cohort group is defined under which category of demographic segment?

(a) Income

(b) Age and life cycle

(c)  Social group

(d) Generation

22.'Time-Pass Biscuits'' is an example of which of the following behavioural segmentations?

(a) Occasions

(b) Usage rate

(c)  Benefits

(d) User status

23. Users of a brand are divided into four groups according to their strength of commitment. Which of the following groups is defined as"Consumers who are uncommitted to the brand and can switch"?

(a) Convertible

(b) Average

(c)  Shallow

(d) Entrenched

24. The supplier's bargaining power is high in which case?

(a) When suppliers cannot integrate downstream

(b) When supplier switching cost is low

(c)  When supplied product is not an important input

(d) When suppliers are concentrated

25. Heublein's brand Smirnoff was attacked by a low priced competitor Wolfschmidt. In reply Heublein actually raised the price and put the increased revenue into advertising. Which type of defence strategy is this?

(a) Pre emptive defence

(b) Counter offensive defence

(c)  Flank defence

(d) Mobile defence