1. A target marketing
is
is
(a) entire country
(b) entire city
(b) entire city
(c) entire globe
(d) that which consists of customers who need to the
identified product
(e) All of the above
identified product
(e) All of the above
2. Marketing
information means
information means
(a) Knowledge level of marketing staff
(b) information about marketing staff
(c) information regarding share market
(d) Knowledge of related markets
(e) All of the above
3. Market research is
necessary for
necessary for
(a) making proper marketing decisions
(b) choosing the right products
(c) selecting the right sales persons
(d) All of the above
(e) None of the above
4. Market plan is a
(a) Selling process
(b) year-end-budget
(b) year-end-budget
(c) calendar
(d) business document for marketing strategies
(e) All of the above
5. A marketing plan
is necessary for
is necessary for
(a) having a focused approach to marketing
(b) to decide marketing strategies
(c) to decide product strategies
(d) to decide advertising strategies
(e) All of the above
6. Marketing plans
are used for
are used for
(a) doing research by marketing students
(b) planning department
(c) purchase of consumable items from retail outlets
(d) All of the above
(e) None of the above
(e) None of the above
7. Good marketing
strategy envisages good and proper
strategy envisages good and proper
(a) product distribution
(b) networking of branches
(c) high pricing
(d) placement of counter staff
(e) relationship management
8. What is the full
form of ‘PIN’?
form of ‘PIN’?
(a) Personal identification number
(b) pull-in-Net
(c) push-in-net
(c) push-in-net
(d) Personal Input Number
(e) None of the above
9. Which is the
online services of bank?
online services of bank?
(a) Imobile
(b) Mobile Banking funds Transfer
(c) Shopping
(d) WOW shopping
(d) WOW shopping
(e) All of the above
10. Which of the
following is not a channel for bank marketing?
following is not a channel for bank marketing?
(a) Telemarketing
(b) Internet banking
(b) Internet banking
(c) Mobile Banking
(d) Advertisement
(d) Advertisement
(e) None of the Above
11. Online marketing
is mostly useful for marketing of
is mostly useful for marketing of
(a) saving accounts
(b) credit cards
(b) credit cards
(c) home loans
(d) NRI deposits
(d) NRI deposits
(e) business accounts
12. What is the USP
of saving account?
of saving account?
(a) High rate of interest
(b) Easy operation
(b) Easy operation
(c) Risk transactions
(d) Expensive transactions
(e) Back office facility
13. Bancassurance
means
means
(a) assurance of bank for quality service
(b) assurance for sanction of loans
(c) selling of insurance products by bank
(d) selling credit cards
(e) selling debit cards
(e) selling debit cards
14. Bank sell
insurance for
insurance for
(a) increasing deposits
(b) increasing loans
(b) increasing loans
(c) increasing clients
(d) earning more profits
(d) earning more profits
(e) taking over insurance companies
15. Mutual fund
business from existing customers can be canvassed by
business from existing customers can be canvassed by
(a) coercion
(b) cross-selling
(b) cross-selling
(c) internal marketing
(d) outdoor marketing
(d) outdoor marketing
(e) road-shows
16. Marketing in
banks has been necessitated due to
banks has been necessitated due to
(a) globalization
(b) excess staff
(b) excess staff
(c) nationalization of bank
(d) complacency among the staff
(e) poor customer service
17. Saving Accounts
with zero balance can be opened for
with zero balance can be opened for
(a) persons below BPL
(b) under financial inclusion scheme
(c) students
(d) as per bank’s policies
(e) None of the above
18. Financial
Inclusion means
Inclusion means
(a) opening accounts of finance companies
(b) financial Analysis of balance sheet figures
(c) opening accounts of HNIs
(d) opening accounts NRIs
(e) opening accounts of under privileged persons
19. NPA stands for
(a) Not performing Asset
(b) Non performing Asset
(c) Net performing Asset
(d) Net profit Against
(e) Non pure Asset
(e) Non pure Asset
20. Credit card is
issued by
issued by
(a) respective bank or any credit authority
(b) customer
(c) anybody
(c) anybody
(d) All of these
(e) None of these
(e) None of these
Important For: SBI Associates Clerk
