Marketing Quiz – SBI Associates Clerk



1. Sales forecasting involves

(a) sale planning
(b) sales pricing
(c) distribution channels
(d) consumer tastes
(e) All of the above
2. ‘Banchmark’ means
(a) sales performance measurement
(b) marks given to salespersons
(c) appraisal
(d) standard value for comparison
(e) automation




3. Market share can be increased by increasing
(a) raw material cost
(b) the staff strength
(c) the sales
(d) the sales staff
(e) competition
4. Market size also means
(a) market planning
(b) market pricing
(c) market space
(d) market distribution
(e) market channel
5. A fall in the market share implies
(a) sales have gone up
(b) profit has gone up
(c) prices are eratic
(d) competition has increased
(e) business is wound up
6. Consumer protection means
(a) safeguarding interest of consumers
(b) safeguarding right of consumers
(c) protection against unethical malpractices
(d) All of the above
(e) None of the above



7. The most common business malpractice leading to
consumer exploitation include
(a) sales duplicate goods
(b) sales of sub-standard goods
(c) hoarding and black marketing
(d) charging more than MRP
(e) All of the above


8. Which of the following day is celebrated as world
consumer right day?
(a) 15 March
(b) 20 March
(c) 15 April
(d) 20 April
(e) None of the above



9. Under which of the following rights the consumer must
be provided the quality detail of product?
(a) Right to safety
(b) Right to be information
(c) Right to choose
(d) Right to education
(e) None of the above
10. PIL stands for
(a) Public interest litigation
(b) Public Information Law
(c) Primary Insurance law
(d) Patient of International Law
(e) None of the above
11. MRTP stands for
(a) Market Research Technique Process
(b) Monopolies and Restrictive Trade practices
(c) Member of Restrictive Trade practices
(d) Measurement and Research of Testing process
(e) None of the above
12. CPA stands for
(a) consumer prevention Act
(b) Customer prevention Act
(c) Consumer precaution Act
(d) Consumer protection Act
(e) None of the above
13. Which of the following is the apex body in the
three-tier judicial machinery set up by the government for the
redressal of consumer grievances?
(a) National commission
(b) Planning commission
(c) Central commission
(d) Advisory commission
(e) None of the above
14. Good under CPA, 1986 covers
(a) all movable property
(b) stocks and shares
(c) growing crops
(d) All of the above
(e) None of the above
15. Consumer protection Act came into existence in
(a) 1946
(b) 1966
(c) 1976
(d) 1986
(e) 1996
16. Which of the following is not include in the term
person under consumer protection Act, 1986?
(a) Hindu undivided family
(b) A co-operative society
(c) Firm
(d) All of the above
(e) None of the above
17. Under the consumer protection Act, 1986 ‘Goods’ means
?
(a) every kind of movable property only
(b) every kind of immovable property only
(c) every kind of services and products
(d) All of the above
(e) None of the above



18. A marketing plan does not have to be
 (a) simple
(b) clear
(c) complex
(d) lengthy
(e) both (c) and (d)
19. The marketing planning process includes
(a) goal setting
(b) analyzing the current situation
(c) creating the marketing strategy
(d) allocating marketing resources and monitoring
(e) All of the above
20. Analyzing current situation includes
(a) marketing audit
(b) SWOT analysis
(c) marketing assumption
(d) all of the above
(e) none of the above
Important For: SBI Associates Clerk, NICL Assistant