Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO 2015-16.
1. Marketing of services to current customers is known as
(a) Transaction marketing
(b) Door-to-door marketing
(c) Relationship marketing
(d) Internal marketing
(e) None of these
2. “Referrals” means
(a) reference books
(b) leads provided by operation staff
(c) sales persons
(d) front-office staff
(e) management
3. Market size means
(a) size of the sales teams
(b) size of the company
(c) scope for profit
(d) scope for marketing
(e) None of these
4. Market share means
(a) share market
(b) Sensex
(c) market changes
(d) market demands
(e) share of business among peers
5. Team building is required
(a) for lead generation
(b) for after-sales service
(c) for cross-selling
(d) All of these
(e) None of these
6. For sustained relationship with the buyer, which of the following is necessary?
(a) Continuity
(b) Consistency
(c) Understanding
(d) Empathy
(e) All of these
7. Customer database is
(a) useful for lead generation
(b) useful for cross-selling
(c) useful for CRM
(d) useful for customisation of products
(e) All of these
8. Data warehouse is
(a) a godown
(b) a shop selling computers
(c) a showroom
(d) a system where data on customers is stored
(e) None of these
9. Service Marketing is the same as
(a) Transaction Marketing
(b) Relationship Marketing
(c) Internal Marketing
(d) Outdoor Marketing
(e) All of these
10. Marketing is influenced by
(a) product demand
(b) public taste
(c) buyer behaviour
(d) brand image
(e) All of these
11. Market Segmentation is useful for
(a) preferential marketing
(b) targeting existing clients
(c) identifying prospects
(d) knowing customers’ tastes
(e) All of the above
12. The Target Group for Savings Deposit Accounts is
(a) newborn babies
(b) students
(c) parents
(d) businessmen
(e) All the above
13. Innovation means
(a) product designing
(b) new ideas
(c) motivation
(d) Only (a) and (b)
(e) Only (b) and (c)
14. A good salesperson should have the following quality/ qualities:
(a) job commitment
(b) sociability
(c) empathy
(d) All of these
(e) None of these
15. Motivation means
(a) keeping the salesmen happy
(b) keeping the staff happy
(c) more enthusiasm
(d) more team-work
(e) All of these
16. Effective communication is
(a) not required if demand exceeds supply
(b) a sine qua non for marketing
(c) good vocabulary
(d) All of these
(e) None of these
17. In banks ROA means
(a) Rate of Allocation
(b) Return on Assets
(c) Return of Advances
(d) Ratio of Assets
(e) Only (b) and (c)
18. In the context of globalisation, BPO means
(a) British Petroleum Organisation
(b) Business Processing and Outsourcing
(c) Budgeting Process Orientation
(d) Business Process Orientation
(e) Business Process Outsourcing
19. Digital Banking means
(a) banking with calculators
(b) banking with digital instruments
(c) internet Banking and Telebanking
(d) export finance
(e) None of these
20. Home Loans are granted to
(a) individuals
(b) institutions
(c) builders
(d) All of these
(e) None of these
Regards
Team ExamPundit
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