1. Consumer information sources are
(a) Personal Source and Commercial Source
(b) Public Source
(c) Experiential source
(d) All of the three above
(e) Only (a) and (b)
2. Zero-Based Budgeting(ZBB) means
(a) a tool for marketing cost analysis
(b) a tool for financial analysis
(c) each year, budgeting starts from a scratch
(d) a certain percentage of sales
(e) Only (a) and (b)
3. The advantages of telephone – Interview are
(a) relatively low cost per interview
(b) good for reaching important people who are inaccessible
(c)securing cooperation which is not always possible
(d) all of these
(e) Only (a) and (b)
4. The abbreviation ISP stands for
(a) International Spy Project
(b) Indian Social Planning
(c) Initial Service Provider
(d) Internet service provider
(e) None of these
5. The best advertisement is
(a) Glow sign boards
(b) Internet
(c) T.V. Media
(d) Print Media
(e) A satisfied Customer
6. Acid-test of a brand is
(a) Brand preference
(b) Brand awareness
(c) Brand acceptability
(d) Brand loyalty
(e) Brand equity
7. In Banks ROA means
(a) Rate of allocation
(b) Return of Assets
(c) Return on Advances
(d) Ratio of Assets
(e) Only 2 and 3
8. Proper marketing requires–
(a) Planning
(b) Sympathy
(c) knowledge of Products
(d) 1 and 2 both
(e) 1 and 3 both
9. Marketing information means
(a) Knowledge of companies
(b) Cross-country information
(c) knowledge of related markets
(d) Selling to existing customers
(e) None of these
10. Market Research is needed
(a) For extra service charges
(b) For levy of VAT
(c) For good customer service
(d) For effective selling
(e) There is no need for Market Research
11. 4P’s of Marketing means
(a) Primary Marketing Techniques.
(b) Person.Place,Product and Promotion
(c) Promoting Authority.
(d) Purpose,Place,Passion and Product
(e) None of these
12. Market Segmentation means
(a) Dividing the market into various groups
(b) Segmentation by Age
(c) Segmentation by tastes
(d) Segmentation geographically
(e) All of the above
13. Bank Marketing is necessary due to
(a) Globalization
(b) Recession
(c) Merger of banks
(d) Shortage of resources
(e) Selling various different items in Banks
14. Customization means
(a) Designing Products to suit the company
(b) Designing Strategies to suit the company
(c) Designing Products to suit individual customers
(d) All of the above
(e) None of these
15. Product mix means
(a) Distributing a mix of products
(b) Collecting ideas to sell better.
(c) Satisfying the customers
(d) Bundle of products required by the customer
(e) various products designed by the company
16. Selling skills are judged by
(a) Number of goods sold
(b) Amount of Profit earned
(c) Number of customers converted
(d) All of the above
(e) None of these
17. Rural Marketing involves
(a) Selling to Rural banks
(b) Selling by Rural banks
(c) Selling to Rural customer
(d) Arranging industrial exhibitions
(e) All of the above
Answers:
1.d
2.c
3.e
4.d
5.e
6.d
7.b
8.e
9.c
10.c
11.e
12.a
13.e
14.c
15.e
16.d
17.c
