Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO 2015.
1. Capital market is
a market which deals in which one of the following –
a market which deals in which one of the following –
(a) Short term funds
(b) Long term funds
(c) Gift-edged securities
(d) All of the above
(e) None of these
2. Sending of
promotional item to the client is known as –
promotional item to the client is known as –
(a) Indirect Marketing
(b) Mixed Marketing
(c) Promotional Marketing
(d) Direct Marketing
(e) None of these
3. Incentive to
encourage the purchase or sale of a product is known as –
encourage the purchase or sale of a product is known as –
(a) Sales
(b) Product promotion
(c) Sales promotion
(d) Company promotion
(e) None of these
4. The need of Human
wants that are backed by Human Power, is known as –
wants that are backed by Human Power, is known as –
(a) Human Demand
(b) Consumer Demand
(c) Demand
(d) Derived Demand
(e) None of these
5. ____ consist of a
few companies producing essentially the same commodity ?
few companies producing essentially the same commodity ?
(a) Monopolistic competition
(b) Pure competition
(c) Oligopoly
(d) Pure monopoly
(e) None of these
6. ______ includes
medical specialists and legal advisors.
medical specialists and legal advisors.
(a) Primary service
(b) Secondary service
(c) Special products
(d) Special service
(e) None of these
7. Distribution mix
refers to –
refers to –
(a) Selection of different distribution channels like
distribution –whole seller, retailers-consumer etc.
distribution –whole seller, retailers-consumer etc.
(b) Selection of sales promotion technique, advertising,
sales-promotion, Personal selling etc.
sales-promotion, Personal selling etc.
(c) Selection of pre-sales during sales after sales service
etc.
etc.
(d) All of the above
(e) None of these
8. You watching a
movie and find out that a particular brand crops up in it very often. It is an
example of
movie and find out that a particular brand crops up in it very often. It is an
example of
(a) Surrogate advertising
(b) Broadcast advertising
(c) Covert advertising
(d) All of the above
(e) None of these
9. What is the first
step of sales process?
step of sales process?
(a) Lead generation
(b) Convincing the buyer
(c) Selling the products
(d) Showing a product
(e) None of these
10. SWOT analysis
does not contain this.
does not contain this.
(a) Strength
(b) Weakness
(c) Opportunity
(d) Talent
(e) None of these
11. What is the
meaning of to lead in marketing –
meaning of to lead in marketing –
(a) A buyer
(b) A seller
(c) Employee
(d) Employer
(e) None of these
12. What is the
meaning of indirect marketing ?
meaning of indirect marketing ?
(a) Marketing by non-selling persons
(b) Market survey
(c) Market research
(d) Advertisement
(e) None of these
Regards
Team ExamPundit
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