1. What does Bank
Marketing mean?
(a) Selling of banks
(b) Buying of banks
(c) Merger of banks
(d) Selling bank’s products and services
(e) Selling various items in banks
2. Which of the
following is needed for Proper Pricing?
following is needed for Proper Pricing?
(a) Extra charges for extra services
(b) Levy of VAT
(c) Good customer service
(d) Putting burden on the customer
(e) Service with extra facilities
3. A lead means ___________.
(a) Bank’s marketing staff
(b) Training period
(c) Bank’s Chairman
(d) Target customer
(e) Monthly Achievement Statement
4. Which of the
following trait is ideal for a Sales man’s behavior?
following trait is ideal for a Sales man’s behavior?
(a) Aggressive
(b) Pushy
(c) Dominance
(d) Polite
(e) Talkative
5. Relationship
Selling means ___________
Selling means ___________
(a) Preparing a list of relatives
(b) Cross-selling
(c) Selling to relatives
(d) Selling to strangers
(e) Telemarketing
6. Which of the
following statement(s) is incorrect –
following statement(s) is incorrect –
(a) Marketing has no relevance in Public Sector Banks
(b) Marketing has no relevance in Private Sector Banks
(c) Marketing has no relevance in Foreign Banks
(d) All of these
(e) None of these
7. From the below
products, choose which product does not need any Marketing?
products, choose which product does not need any Marketing?
(a) Sales of Credit/ Debit Cards
(b) Sales of Net Banking
(c) Sales of Corporate Loans
(d) Sales of Retail Loans
(e) None of these
8. In Bank Marketing,
What does HNI stands for?
What does HNI stands for?
(a) Highly Negative Individual
(b) High Net worth Individual
(c) High Net Worth Indians
(d) Highly Necessary Individual
(e) Both (b) & (c)
9. Which of the
following statement(s) is Incorrect?
following statement(s) is Incorrect?
(a) Marketing is redundant in computerised banks
(b) Marketing is redundant in foreign countries
(c) Marketing is redundant in private establishments
(d) Marketing is redundant in Government establishments
(e) All of these
10. Customer loyalty
means ___________
means ___________
(a) Shifting of customers from one bank to another
(b) Customers banking with one bank exclusively
(c) Customers returning lost items
(d) Customer giving gifts to banks
(e) None
11. A Marketing-Plan
is necessary for ___________
is necessary for ___________
(a) Having a focused approach to marketing
(b) To decide marketing strategies
(c) To decide product strategy
(d) To decide advertising strategy
(e) All of these
12. Public Relations
is required for ___________
is required for ___________
(a) Improving customer service in the company
(b) Improving marketing functions in the company
(c) Better atmosphere in the company
(d) All of these
(e) None of these
13. Which of the
following trait is not necessary for Effective Marketing?
following trait is not necessary for Effective Marketing?
(a) Self-motivation
(b) Effective communication skills
(c) Teamwork
(d) Perseverance
(e) Sympathy
14. What does Gift of
the gab mean?
the gab mean?
(a) Distributing gifts
(b) Collecting garbage
(c) Multi-linguist
(d) Good communication skills
(e) Short-tempered
15. Rural Marketing
involves ___________
involves ___________
(a) Selling to farmers and agriculturists
(b) Selling to rural households
(c) Selling to rural industries
(d) Arranging Melas
(e) All of these
Please correct any wrong answers
Books For 2015 Banking/Insurance Exams
