The Institute of Banking Personnel
Selection (IBPS) has recently released the official notification for the IBPS SO 2017 exam to recruit Specialist Officers in various
public-sector banks all over the country. This year, the IBPS has announced a
total of 1,315 vacancies. The recruitment is done for six different posts.
Selection (IBPS) has recently released the official notification for the IBPS SO 2017 exam to recruit Specialist Officers in various
public-sector banks all over the country. This year, the IBPS has announced a
total of 1,315 vacancies. The recruitment is done for six different posts.
IBPS SO 2017 – Post-wise Vacancies
| POSTS | VACANCIES |
| I.T. Officer (Scale-I) | 120 |
| Agricultural Field Officer (Scale I) | 875 |
| Rajbhasha Adhikari (Scale I) | 30 |
| Law Officer (Scale I) | 60 |
| HR/Personnel Officer (Scale I) | 35 |
| Marketing Officer (Scale I) | 195 |
Here, we will discuss around the post of IBPS SO
Marketing Officer (Scale 1). This post is brought to you by Oliveboard, an online exam preparation platform for banking
and government jobs.
Marketing Officer (Scale 1). This post is brought to you by Oliveboard, an online exam preparation platform for banking
and government jobs.
An IBPS Marketing Officer plays an
important role in a bank. Increasing the sales of the bank to make it
profitable, maintaining its brand value and identity among the prospective
customers, taking care of advertising and social media are some of the major
responsibilities of an IBPS SO Marketing Officer. Let’s have a look at the
job profile.
important role in a bank. Increasing the sales of the bank to make it
profitable, maintaining its brand value and identity among the prospective
customers, taking care of advertising and social media are some of the major
responsibilities of an IBPS SO Marketing Officer. Let’s have a look at the
job profile.
- Coordinate
with all other departments of the bank to develop various marketing strategies - Managing
social media and social media marketing tools - Manage
marketing campaigns - Organize
marketing events and promotional activities - Coordinate
with other departments of the bank to introduce various offers for the
customers - Manage
advertisements both online and offline - Coordinate
and communicate with PR professionals - Prepare
budgets for managing activities, agencies and more - Supervise
and create drafts for various forms of communication - Develop
marketing strategies and increase profits and sales for the bank - Ideate
new products and services for the bank and more.
Good Career Growth and Scope of Work
IBPS SO Marketing Officers do enjoy job stability.
They have targets to achieve and their performance is periodically reviewed.
After few initial promotions, the marketing officers can also get a chance to
get into General Banking.
They have targets to achieve and their performance is periodically reviewed.
After few initial promotions, the marketing officers can also get a chance to
get into General Banking.
Promotion of an IBPS SO Marketing Officer is based
on their seniority, performance, length of service, educational qualification
and the respective banks’ promotion policy.
on their seniority, performance, length of service, educational qualification
and the respective banks’ promotion policy.
The post comes with lucrative packages and perks. The
take home salary of an IBPS SO Marketing Officer scale 1 after
his/her appointment will be approximately between Rs.
30,000/- to 38,000/-. The salary scale for the year 2016-17
included. The take home salary of an IBPS SO Marketing
Officer scale 1 after his/her appointment will be approximately between Rs.
30,000/- to 38,000/- . The salary scale for the year 2016-17
included:-
take home salary of an IBPS SO Marketing Officer scale 1 after
his/her appointment will be approximately between Rs.
30,000/- to 38,000/-. The salary scale for the year 2016-17
included. The take home salary of an IBPS SO Marketing
Officer scale 1 after his/her appointment will be approximately between Rs.
30,000/- to 38,000/- . The salary scale for the year 2016-17
included:-
| Basic Pay | Annual Increment | Number of years |
| 14,500 | 600 | 7 |
| 18,700 | 700 | 2 |
| 20,100 | 800 | 7 |
| 25,700 | – | – |
Other Perks Included
- HRA: This is paid @ 9.0% or 8.0% or
7.0% depending on the place of posting - DA: As per the latest CPI released by
the government Rs. 8605.88 - Special Allowances: these are paid at
the rate of 7.75% for a scale-I officer - CCA: this is paid at 4%, 3%
or 0% depending on the place of posting - Conveyance, Newspapers, Entertainment
allowance, House & Furniture Maintenance etc.
Hope this gave you a fair idea on the
post of IBPS SO Marketing Officer and why you should opt for this position. You
can always opt for Oliveboard Mock
Tests for
IBPS SO exam preparation.
post of IBPS SO Marketing Officer and why you should opt for this position. You
can always opt for Oliveboard Mock
Tests for
IBPS SO exam preparation.
EP Recommends: Oliveboard Mock Tests
This post was last modified on November 27, 2017 8:50 am