IBPS SO Exam 2017 – Why you should become a Marketing Officer (Scale 1)

The Institute of Banking Personnel
Selection (IBPS) has recently released the official notification for the IBPS SO 2017 exam to recruit Specialist Officers in various
public-sector banks all over the country. This year, the IBPS has announced a
total of 1,315 vacancies. The recruitment is done for six different posts.
IBPS SO 2017 – Post-wise Vacancies
POSTS
VACANCIES
I.T.
Officer (Scale-I)
120
Agricultural
Field Officer (Scale I)
875
Rajbhasha
Adhikari (Scale I)
30
Law
Officer (Scale I)
60
HR/Personnel
Officer (Scale I)
35
Marketing
Officer (Scale I)
195
Here, we will discuss around the post of IBPS SO
Marketing Officer (Scale 1). This post is brought to you by Oliveboard, an online exam preparation platform for banking
and government jobs.
An IBPS Marketing Officer plays an
important role in a bank. Increasing the sales of the bank to make it
profitable, maintaining its brand value and identity among the prospective
customers, taking care of advertising and social media are some of the major
responsibilities of an IBPS SO Marketing Officer. Let’s have a look at the
job profile.
  • Coordinate
    with all other departments of the bank to develop various marketing strategies
  • Managing
    social media and social media marketing tools
  • Manage
    marketing campaigns
  • Organize
    marketing events and promotional activities
  • Coordinate
    with other departments of the bank to introduce various offers for the
    customers
  • Manage
    advertisements both online and offline
  • Coordinate
    and communicate with PR professionals
  • Prepare
    budgets for managing activities, agencies and more
  • Supervise
    and create drafts for various forms of communication
  • Develop
    marketing strategies and increase profits and sales for the bank
  • Ideate
    new products and services for the bank and more.
Also Read:  SSC CGL Tier 1 Exam Pattern with Section-wise Tips

Good Career Growth and Scope of Work
IBPS SO Marketing Officers do enjoy job stability.
They have targets to achieve and their performance is periodically reviewed.
After few initial promotions, the marketing officers can also get a chance to
get into General Banking.
Promotion of an IBPS SO Marketing Officer is based
on their seniority, performance, length of service, educational qualification
and the respective banks’ promotion policy.
The post comes with lucrative packages and perks. The
take home salary of an IBPS SO Marketing Officer scale 1 after
his/her appointment will be approximately between Rs.
30,000/- to 38,000/-. The salary scale for the year 2016-17
included. The take home salary of an IBPS SO Marketing
Officer scale 1 after his/her appointment will be approximately between Rs.
30,000/- to 38,000/- . The salary scale for the year 2016-17
included:-
Basic Pay
Annual
Increment
Number of years
14,500
600
7
18,700
700
2
20,100
800
7
25,700
Other Perks Included
  • HRA: This is paid @ 9.0% or 8.0% or
    7.0% depending on the place of posting
  • DA: As per the latest CPI released by
    the government Rs. 8605.88
  • Special Allowances: these are paid at
    the rate of 7.75% for a scale-I officer
  • CCA: this is paid at 4%, 3%
    or 0% depending on the place of posting
  • Conveyance, Newspapers, Entertainment
    allowance, House & Furniture Maintenance etc.
Hope this gave you a fair idea on the
post of IBPS SO Marketing Officer and why you should opt for this position. You
can always opt for Oliveboard Mock
Tests
for
IBPS SO exam preparation.