The IBPS Specialist Officer (SO) Exam will be conducted for multiple posts which include – Marketing Officer, IT Officer, Agriculture Officer, Human Resource Officer, etc. In the IBPS SO Main Exam, questions on professional knowledge will be asked. Numerous candidates face the problem in finding the right study material and notes to prepare for the professional knowledge paper.
Through this blog, we are going to help you solve this problem by providing you with free study notes for your IBPS SO 2018 preparation. In this blog, are giving you a list of the most important Marketing Acronyms which every candidate who has applied for the most of IBPS SO (Marketing Officer) should be knowing.
IBPS SO 2018 Preparation – Marketing Acronyms
| Acronym | Full Form |
| ABM | Account Based marketing |
| AIM | Alternative Investment Market |
| B2B | Business to Business |
| B2C | Business to Consumer |
| BDI | Brand Development Index |
| BEP | Break Even Point |
| BI | Business Intelligence |
| BR | Bounce Rate |
| CDI | Category Development Index |
| CLS | Costumer Location System |
| CLV | Customer Lifetime Value |
| CMS | Content Management System |
| CPC | Cost Per Click |
| CPL | Cost Per Lead |
| CPS | Cost Per Sale |
| CR | Concession Rate |
| CR | Conversion Rate |
| CRM | Content Relationship Management |
| CRM | Customer Relationship Management |
| CRO | Conversion Rate Optimization |
| CTA | Call to Action |
| CTR | Click through rate |
| DM | Direct Mail |
| DM | Digital Marketing |
| DRA | Direct Response Advertising |
| E-Comm/ Ecommerce | Electronic Commerce |
| EOQ | Economic Order quality |
| F500 | Fortune 500 |
| FDI | Foreign Direct Investment |
| GDD | Growth Driven Design |
| GRS | Gross Rating Point |
| KPI | Key Performance Indicators |
| LTV | Life Time Value |
| MAA | Marketing Authorization Application |
| MAP | Marketing Automation Platform |
| MLM | Multi Level Marketing |
| MR | Market Research |
| MS | Market Share |
| MS | Market Surveillance |
| NPD | New Product Development |
| PAN | Permanent Account Number |
| POP | Point of Purchase Display |
| POS | Point of Sale Display |
| PPA | Pay Per Action |
| PPC | Pay Per Click |
| PPI | Pay Per Impression |
| PPL | Pay Per Lead |
| PR | Page Rank |
| PR | Public Relations |
| R&D | Research and Development |
| RFP | Request for Proposal |
| ROI | Return on Investment |
| ROMI | Return on Marketing Investment |
| RPM | Resale Price Maintenance |
| RSS | Really Simple Syndication |
| SAAS | Software as a Service |
| SE | Search Engine |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SERP | Search Engine Results Page |
| SFA | Sales Force Automation |
| SMART | Specific, Measurable, Attainable, Realistic, Time-Bound |
| SMM | Social Media Marketing |
| SMO | Social Media Optimization |
| TAP | Targeted account programs |
| TMV | True Market Value |
| UPC | Universal Product Code |
| UX | User Experience |
| WOMM | Word of Mouth Marketing |
Take a Free Mock test now for the IBPS SO 2018 Prelims Exam
All the best!
