Marketing Quiz – SBI Associates Clerk

1. A target marketing
is

(a) entire country
(b) entire city
(c) entire globe
(d) that which consists of customers who need to the
identified product
(e) All of the above


2. Marketing
information means
(a) Knowledge level of marketing staff
(b) information about marketing staff
(c) information regarding share market
(d) Knowledge of related markets
(e) All of the above

3. Market research is
necessary for
(a) making proper marketing decisions
(b) choosing the right products
(c) selecting the right sales persons
(d) All of the above
(e) None of the above


4. Market plan is a
(a) Selling process
(b) year-end-budget
(c) calendar
(d) business document for marketing strategies
(e) All of the above

5. A marketing plan
is necessary for
(a) having a focused approach to marketing
(b) to decide marketing strategies
(c) to decide product strategies
(d) to decide advertising strategies
(e) All of the above

6. Marketing plans
are used for
(a) doing research by marketing students
(b) planning department
(c) purchase of consumable items from retail outlets
(d) All of the above
(e) None of the above

7. Good marketing
strategy envisages good and proper
(a) product distribution
(b) networking of branches
(c) high pricing
(d) placement of counter staff
(e) relationship management

8. What is the full
form of ‘PIN’?
(a) Personal identification number
(b) pull-in-Net
(c) push-in-net
(d) Personal Input Number
(e) None of the above

9. Which is the
online services of bank?
(a) Imobile
(b) Mobile Banking funds Transfer
(c) Shopping
(d) WOW shopping
(e) All of the above

10. Which of the
following is not a channel for bank marketing?
(a) Telemarketing
(b) Internet banking
(c) Mobile Banking
(d) Advertisement
(e) None of the Above
11. Online marketing
is mostly useful for marketing of
(a) saving accounts
(b) credit cards
(c) home loans
(d) NRI deposits
(e) business accounts
12. What is the USP
of saving account?
(a) High rate of interest
(b) Easy operation
(c) Risk transactions
(d) Expensive transactions
(e) Back office facility
13. Bancassurance
means
(a) assurance of bank for quality service
(b) assurance for sanction of loans
(c) selling of insurance products by bank
(d) selling credit cards
(e) selling debit cards

14. Bank sell
insurance for
(a) increasing deposits
(b) increasing loans
(c) increasing clients
(d) earning more profits
(e) taking over insurance companies


15. Mutual fund
business from existing customers can be canvassed by
(a) coercion
(b) cross-selling
(c) internal marketing
(d) outdoor marketing
(e) road-shows


16. Marketing in
banks has been necessitated due to
(a) globalization
(b) excess staff
(c) nationalization of bank
(d) complacency among the staff
(e) poor customer service


17. Saving Accounts
with zero balance can be opened for
(a) persons below BPL
(b) under financial inclusion scheme
(c) students
(d) as per bank’s policies
(e) None of the above


18. Financial
Inclusion means
(a) opening accounts of finance companies
(b) financial Analysis of balance sheet figures
(c) opening accounts of HNIs
(d) opening accounts NRIs
(e) opening accounts of under privileged persons


19. NPA stands for
(a) Not performing Asset
(b) Non performing Asset
(c) Net performing Asset
(d) Net profit Against
(e) Non pure Asset
20. Credit card is
issued by
(a) respective bank or any credit authority
(b) customer
(c) anybody
(d) All of these
(e) None of these
Important For: SBI Associates Clerk

This post was last modified on November 27, 2017 9:03 am