IBPS SO Marketing Officer Professional Knowledge – Modern Marketing – 1

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IBPS SO Marketing Officer Professional Knowledge

  1. Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also ________ with present and potential stakeholders, and the general public.

(a) attract

(b) reach

(c) relate to

(d) advertise to

(e) communicate

Answer

Option: E

 

  1. If a company is guilty of “marketing myopia,” then it is:

(a) in danger of having dangerous cost overruns because it is trying to please too many diverse customer groups.

(b) so taken with its products that it focuses only on existing wants and loses sight of underlying consumer needs.

(c) guilty of prejudice toward certain customer groups.

(d) falling into the trap of “copying” rather than “inventing” products.

(e) None of these

Answer

Option: B

 

  1. Internet marketers are using ________ as a form of word of mouth, or word of mouse, to draw attention to their sites.

(a) event marketing

(b) subliminal marketing

(c) viral marketing

(d) place marketing

(e) public relations

Answer

Option: C

 

 

  1. The main actors in a modern marketing system would include all of the following EXCEPT: (Select the LEAST LIKELY.)

(a) suppliers

(b) marketing intermediaries

(c) the end user

(d) advertising agencies

(e) None of these

Answer

Option: D

 

  1. Over time, marketing management has offered five distinct concepts under which organizations conduct their marketing activities. Which of the following DOES NOT belong on the correct list of these concepts?

(a) econometric concept

(b) production concept

(c) product concept

(d) marketing concept

(e) None of these

Answer

Option: A

 

  1. The _________questions whether the pure marketing concept is adequate in an age of environmental problems, resource shortages, rapid population growth, worldwide economic problems, and neglected social services.

(a) service concept

(b) societal marketing concept

(c) product concept

(d) not-for-profit concept

(e) None of these

Answer

Option: B

 

  1. The major marketing developments as we enter the new millennium can be summed up in a single theme:

(a) innovation

(b) the Internet

(c) virtuality

(d) connectedness

(e) None of these

Answer

Option: D

 

  1. Under which of the following marketing connections would “connecting through strategic alliances” most likely fall?

(a) Connections with Customers

(b) Connections with Government

(c) Connections with Marketing Partners

(d) Connections with the World Around Us

(e) None of these

Answer

Option: C

 

  1. Dell Computer recently ran advertisements telling how it partners with Microsoft and Intel to provide customized e-business solutions. This would be an example of which of the following?

(a) mix network

(b) supply management

(c) relationship channel

(d) strategic alliance

(e) None of these

Answer

Option: D

 

  1. Today marketing is:

(a) Product driven

(b) Services driven

(c) Improvement of bottom line (Profitability)

(d) Cost conscious

(e) Customer driven market

Answer

Option: E

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Team EP

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