Facebook and Universal Music Group (UMG) today have announced a global, multi-year agreement reportedly worth several hundred million dollars.
As part of the deal, UMG will become the first major music company to license its recorded music and publishing catalogues for video and other social experiences across Facebook and its products like Instagram, Messenger and Virtual Reality (VR) platform Oculus.
The users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and Oculus, while sharing videos with friends and family.
The partnership will facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture.
Average rating / 5. Vote count:
We are sorry that this post was not useful for you!
Let us improve this post!
Thanks for your feedback!