Tata Global Beverages on Wednesday announced the appointment of Bollywood actor Deepika Padukone as its brand ambassador for Tetley Green Tea.
The brand was earlier endorsed by Kareena Kapoor who came on board in 2014. The company has rolled out a new campaign, made by advertising agency Mullen Lintas, featuring Padukone giving in to temptations in day to day situations.
While she cannot say no to her favourite food, the ad pitches Tetley Green Tea as a solution which cleanses from within leaving her feeling refreshed and active.
Tetley tea comes in three categories—green tea, long leaf green tea and super charged green tea—and offers a wide variety of flavours. It competes with brands such as HUL-owned brand Lipton Green Tea which is being endorsed by film actor Shraddha Kapoor.