To give the city its own identity and highlight its global image, Bengaluru on Sunday became the first Indian city to get its own logo.
With a tagline ‘Bengaluru Be U‘, the unique red-black logo is in part English and Kannda. It was unveiled at the Namma Bengaluru Habba festival by Karnataka Tourism Minister Priyank Kharge in Vidhana Soudha.
The logo was designed by Nammur, a design start-up, which won a contest and received a prize money of Rs 5 lakh from the government.
The first two letters, B, E, and the last, U, of Bengaluru are in red, highlighting the tagline Be U. The seventh and eighth letters (U and R) resemble the vowel, oo, in Kannada.