Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO Mains 2015.
1. Debt Market is –
(a) A market where there is no single location to interact
for common business.
for common business.
(b) A market where participants talk to each other, over
telephone, conclude deals, and send confirmations by Fax, Mail etc.
telephone, conclude deals, and send confirmations by Fax, Mail etc.
(c) A virtual market
(d) All of the above
(e) None of these
2. What are the three
R’s of Marketing–
R’s of Marketing–
(a) Research, Relation, Religion
(b) Reach , Rate , Real
(c) Right, Rare , Range
(d) Rift, Rent , Reference
(e) None of these
3. The main purpose
of market segmentation is –
of market segmentation is –
(a) To maximise profit
(b) To make mere customer
(c) To maximise sales
(d) Both (a) and (b)
(e) None of these
4. Marketing channels
means –
means –
(a) Leads
(b) Delivery outlets
(c) Warehousing
(d) Back office
(e) None of these
5. Customer
relationship management (CRM) is a –
relationship management (CRM) is a –
(a) Pre–sales activity
(b) A tool for lead generation
(c) An ongoing daily activity
(d) The task of DSA
(e) All of the above
6. Effective selling
skills depends on –
skills depends on –
(a) Peer–strength
(b) Organisation standardization
(c) Both (a) and (b)
(d) None
(e) None of these
7. Labelling is
important for international legal and _____ reasons ?
important for international legal and _____ reasons ?
(a) Marketing
(b) Promotional
(c) Branding
(d) Strategies
(e) None of these
8. Which is the
branding of a bank –
branding of a bank –
(a) Personal loan
(b) Mutual fund
(c) Fixed deposit
(d) Home loans
(e) None of these
9. Which is the means
of advertising –
of advertising –
(a) Electric display
(b) Posters
(c) Advertising board
(d) All of the above
(e) None of these
10. Telemarketing
means___________.
means___________.
(a) Selling telephones
(b) Sending SMS messages
(c) Chatting on the phone
(d) Marketing through phone calls
(e) Marketing in person
11. The USP of a
Credit Card is________.
Credit Card is________.
(a) Cashless operations
(b) Only for HNIs
(c) Only for men
(d) Only for employed persons
(e) Transactions through cheque book
12. The USP of a
Current Account is
Current Account is
(a) High Profitability
(b) Liquidity
(c) Low Rate of Interest
(d) Costly transactions
(e) Friendly features
13. Bancassurance
means__________.
means__________.
(a) Assurance of banks for quality service
(b) Assurance for sanction of loans
(c) Selling of insurance products by banks
(d) Selling credit cards
(e) Selling debit cards
14. Good competition
helps in________.
helps in________.
(a) Improved sales
(b) Improved customer service
(c) Improved brand image
(d) All of these
(e) None of these
Regards
Team ExamPundit
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Books For 2015 Banking/Insurance Exams
