Marketing Aptitude Quiz for SBI PO Mains 2015 – Set 8

Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO Mains 2015-16.

1. NRI is an easy
target for effective marketing because
(a) He likes Indian goods
(b) He will be ready to invest
(c) he is easily approachable
(d) it is cheaper to contact NRIs
(e) there are special products designed for NRIs

2. A DSA helps in
(a)Boosting Direct Sales
(b) Contacting customers on the Net
(c) Indirect Marketing
(d) Direct Telemarketing
(e) None of these

3. Marketing is
required for
(a) boosting production
(b) boosting sales
(c) boosting profits
(d) improving customer service
(e) All of the above

4. A cold call is
(a) best way to do marketing
(b) a last resort for marketers
(c) marketing at random
(d) All of the above
(e) None of these
5. A call can be
effective by
(a) making a phone call
(b) sending an e-mail
(c) calling on friends
(d) service with several facilities
(e) None of these
6. Good selling
skills involves
(a) Alertness
(b) knowledge of competition
(c) perseverance
(d) sympathy
(e) All of the above

7. Which of the
following is not a channel for bank marketing?
(a) Telemarketing
(b) Email
(c) Mobile Messages
(d) Existing satisfied customers
(e) None of these

8. A prospect means
(a) a person likely to work in a bank
(b) college syllabus
(c) a religious head
(d) a likely buyer
(e) None of these

9. Product development
(a) useful for bank marketing
(b) not useful for bank marketing
(c) they have no role to play in bank marketing  
(d) both b and c
(e) None of these
10. Marketing is
successful when
(a) demand exceeds supply
(b) supply exceeds demand
(c) exports are heavy and costly
(d) salesmen are effectively trained
(e) All the above situations

11. In marketing,
market penetration means
(a) entering likely purchasers houses
(b) entering stores and shops
(c) covering a wide area of the market
(d) All of the above
(e) None of these

12. Innovation helps
(a) designing new products
(b) improving marketing functions
(c) increasing sales
(d) new methods for increasing prospects
(e) All of the above
13. Marketing
strategy means
(a) new ideas to true more customers
(b) new methods to retain the customers
(c) new ways to contact the new customers
(d) new marketing techniques
(e) All of the above

14. Successful
marketing strategies need
(a) knowledge of customers tastes
(b) good leadership
(c) proper direction and guidance
(d) knowledge of peers
(e) All of the above
15. Promotion means
(a) additional responsibility
(b) doing research in marketing
(c) advertisement and publicity for marketing
(d) going up the ladder in Government establishments
(e) All of the above


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