IBPS SO Marketing Officer Professional Knowledge – Marketing in Bank – 4

Hello and welcome to exampundit. Here is a set of Marketing Quiz for IBPS SO Marketing Officer Professional Knowledge 2017-18.

 

1. Which of the following refers to the ability to communicate and support a consumer’s shopping and buying process using the channel that keeps in mind consumer’s overall objective?
(a) Optichannel Marketing
(b) Multichannel Marketing
(c) Bilateral Marketing
(d) All of the above
(e) None of these

Answer

2. Which of the following methods is mostly used to study consumer behaviour in the banking sector?
(a) Data analysis
(b) Demand analysis
(c) Internet marketing
(d) All of the above
(e) None of these

Answer

3. What is the main objective of rewards programmes for bank customers?
(a) Increase customer loyalty
(b) Increase bank revenue
(c) Enhance customer awareness
(d) All of the above
(e) None of these

Answer

 

4. Which of the following is/are component(s) of bank marketing?
(a) People
(b) Product
(c) Process
(d) All the above
(e) None of these

Answer

 

5. Which of the following statements is/are correct about public relations in banking?
i. It is a one-way communication system to develop mutual understanding between a bank and a customer.
ii. It is in the form of a press release, newspapers and banking magazines or financial news.
(a) i only
(b) ii only
(c) Both a and b
(d) All of the above
(e) None of these

Answer

 

6. Market space means
(a) Road shows
(b) Place where goods are sold
(c) Scope available for selling
(d) Competition
(e) None of these

Answer

 

7. The segmentation of market based on the gender of the customers is a type of
(a) demographic segmentation
(b) lifestyle segmentation
(c) price segmentation
(d) geographic segmentation
(e) None of these

Answer

 

8. Which of the following is most effective for online marketing?
(a) Credit card
(b) Saving account
(c) Business account
(d) Housing loans
(e) None of these

Answer

 

9. Setting price of a product based on the buyer’s perception of value rather than on the seller’s cost is known as
(a) target profi ting pricing
(b) break-even pricing
(c) value-based pricing
(d) cost plus pricing
(e) None of these

Answer

 

10. The concept of selling in banking is different from marketing and aims at profit maximization through
(a) customer satisfaction
(b) innovation and market research
(c) solution of customer problems
(d) increasing sales volume of quality products
(e) None of these

Answer

 

Regards

Team EP